Last week we wrote about the financial contagion from Peugeot’s auto manufacturing business to its captive finance unit, Banque PSA Finance (PFA). The important question this raises for management is whether there are other ways to get the synergies associated with a captive finance unit without at the same time being susceptible to the contagion.
One set of alternatives keeps the unit as a captive, but tries to find financial structures that are not subject to the contagion. This includes separating funding sources and eliminating cross recourse. PFA is now considering offering deposits and making its liabilities separate from the Peugeot.
It is also possible to capture the synergies by some other means such as a strategic alliance with an otherwise independent bank. That’s what Fiat/Chrysler is doing with Banco Santander. The new venture, Chrysler Capital, will provide funds to consumers purchasing and leasing Chrysler’s cars and trucks, as well as loans to dealerships construction, real estate and working capital.
In the new venture with Santander, the automaker Chrysler will not even be listed as a shareholder. Chrysler decided against it because of its low credit rating (B1 by Moody’s and B+ by S&P), arguing that it would have damaged Chrysler Capital’s borrowing costs and ability to raise funds. Chrysler Group vice president of dealer network development and fleet operations, Peter Grady, is quoted in the Bloomberg story saying that “We were looking for a bank with some significant heft” that could “provide the financial backstop that would be needed in a downturn if another capital market disruption occurred.”