GE’s CFO, on Forecasting, Financial Planning and Earnings Guidance

The Fall 2010 Journal of Applied Corporate Finance printed an edited version of a presentation by GE’s CFO, Keith Sherin, on “Financial Planning and Investor Communications at GE (With a Look at Why We Ended Earnings Guidance). The original talk happened at the University of Notre Dame’s Center for Accounting Research and Education (CARE) conference on “Financial Statement Analysis and Valuation: Forecasting Firm and Industry Fundamentals” held at Coral Gables, Florida on April 9, 2010. The video is available here. Sherin gives a clear exposition of the financial planning process at GE and its role in management, how they compare ex post performance to projections, etc.

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